Blitzscaling
LinkedIn co-founder, legendary investor and author of the NYT Bestseller The Start-up of You reveals the secret to starting and scaling massively valuable companies.
For
most of the world, the terms "Silicon Valley" and "startup" are
synonymous. Indeed, Silicon Valley is home to a disproportionate number
of companies that have grown from garage startups into global giants.
But what is the secret to these startups' extraordinary success?
Contrary to the popular narrative, it's not their superhuman founders or
savvy venture capitalists. Rather, it's that they have learned how to Blitzscale.
Blitzscaling is a specific set of practices for igniting and managing
dizzying growth; an accelerated path to the stage in a startup's
life-cycle where the most value is created. It prioritizes speed over
efficiency in an environment of uncertainty, and allows a company to go
from "startup" to "scaleup" at a furious pace that captures the market.
Drawing on their experiences scaling startups into billion-dollar
businesses, Hoffman and Yeh offer a framework for blitzscaling that can
be replicated in any region or industry. Readers will learn how to
design business models that support lightning-fast growth, navigate
necessary shifts in strategy at each level of scale, and weather the
management challenges that arise as their company grows.